Sandra Andrews Effinger
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Writing inspired by two-word combinations . . .
Juxtaposition is magical. Defined as “an act or instance of placing close together or side by side, especially for comparison or contrast” does not really say enough. The Imagists believed that simply putting two images next to each other would invoke a meaningful connection. Something in our minds insists that there is meaning in any two-word phrase.

A famous advertising tale says that Edward Bono, author of Lateral Thinking, once challenged an audience of [M]Ad Men to give him any two words and he would come up with a selling scenario that was powerful. Someone in the crowd yelled, “Suitcase!” Another, “Gorilla!” And the 1971 famous American Tourister commercial was born.

I’m kinda working from the same premise here. . .
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